a renaissance project from the heart + mind of a ballerrina

work

 

Past Work & Clientele

 
 

Innovacyn, Inc. - Vetericyn 

Marketing Communications Manager // Sep 2015 - Dec 2016

+ Spearheaded the marketing and brand launch of the new animal shampoo line of products: Vetericyn FoamCare shampoo (Pet Business 2016 Industry Recognition Award Winner). This included the creation and management of line labels, packaging, point of purchase displays, website, in-store rebate program, print and digital advertisements, Amazon sampling program, tradeshow events, RFD-TV sponsored shows (Rural America Live), video commercials, and partnership campaigns. 

+ Created and managed monthly engagement digital campaigns with our sponsored partners, most notably, Nat Geo Wild's Dr. Pol and RFD-TV.

  • Digital Marketing Strategy and Analytics
  • Promotional Campaigns: Digital, Print, & Point of Purchase
  • Partnership Management and Outreach
  • Product Launch Marketing (Vetericyn FoamCare)
  • Brand Development
 

 
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Eaglelift, Inc.

Marketing Consultant // May 2015 - Sep 2015

+Created a monthly internal newsletter program to provide communications with internal staff and external partners.

+Designed a new booth layout as well as marketing collateral for the 2015-2016 tradeshow year.

  • Marketing Strategy
  • Internal Communications Development
  • SEO Monthly Reporting
  • Tradeshow Management

     
     

     

    Intact Info

    Social Media Manager // Feb 2015 - Apr 2015

    • Project Management 
    • Brand Strategy
    • Client Management
    • Data & Analytics 

     

     
     

     

    Anypromo.com

    Marketing Associate // Dec 2013 - June 2014

    +Responsible for the homepage 2014 redesign of AnyPromo.com.

    +Increased email click-through engagement and sales through content, design edits, and weekly (2x) promotional campaigns.

     

     

    Freelance Work // August 2012 - Present

    +Website Development, SEO

    +Artwork Design

    +Photography

    +Social Media Management

    CLIENTS:

    • BX Glass (August 2014 - October 2014)
    • Bludso’s BBQ Atlanta (June 2014 – August 2014)
    • YoEyes.com (December 2013 – December 2014)
    • San Clemente Downtown Business Association (August 2012 – April 2014)
     

     

    Innovacyn, Inc. - Vetericyn 

    Social Media Specialist // Feb 2011 - Oct 2012

    +Developed the Vetericyn brand through Social Media: author of Vetericyn Facebook Page, Twitter, Blog, and Tumblr:

    +Innovacyn National Pet Month

    + Bob’s Story

    + Launched the annual Vetericyn Charity Giveaway Contest (2011 & 2012)- organic increase in audience and community