Past Work & Clientele
Innovacyn, Inc. - Vetericyn
Marketing Communications Manager // Sep 2015 - Dec 2016
+ Spearheaded the marketing and brand launch of the new animal shampoo line of products: Vetericyn FoamCare shampoo (Pet Business 2016 Industry Recognition Award Winner). This included the creation and management of line labels, packaging, point of purchase displays, website, in-store rebate program, print and digital advertisements, Amazon sampling program, tradeshow events, RFD-TV sponsored shows (Rural America Live), video commercials, and partnership campaigns.
+ Created and managed monthly engagement digital campaigns with our sponsored partners, most notably, Nat Geo Wild's Dr. Pol and RFD-TV.
- Digital Marketing Strategy and Analytics
- Promotional Campaigns: Digital, Print, & Point of Purchase
- Partnership Management and Outreach
- Product Launch Marketing (Vetericyn FoamCare)
- Brand Development
Eaglelift, Inc.
Marketing Consultant // May 2015 - Sep 2015
+Created a monthly internal newsletter program to provide communications with internal staff and external partners.
+Designed a new booth layout as well as marketing collateral for the 2015-2016 tradeshow year.
- Marketing Strategy
- Internal Communications Development
- SEO Monthly Reporting
- Tradeshow Management
Intact Info
Social Media Manager // Feb 2015 - Apr 2015
- Project Management
- Brand Strategy
- Client Management
- Data & Analytics
Anypromo.com
Marketing Associate // Dec 2013 - June 2014
+Responsible for the homepage 2014 redesign of AnyPromo.com.
+Increased email click-through engagement and sales through content, design edits, and weekly (2x) promotional campaigns.
Freelance Work // August 2012 - Present
+Website Development, SEO
+Artwork Design
+Photography
+Social Media Management
CLIENTS:
- BX Glass (August 2014 - October 2014)
- Bludso’s BBQ Atlanta (June 2014 – August 2014)
- YoEyes.com (December 2013 – December 2014)
- San Clemente Downtown Business Association (August 2012 – April 2014)
Innovacyn, Inc. - Vetericyn
Social Media Specialist // Feb 2011 - Oct 2012
+Developed the Vetericyn brand through Social Media: author of Vetericyn Facebook Page, Twitter, Blog, and Tumblr:
+Innovacyn National Pet Month
+ Bob’s Story
+ Launched the annual Vetericyn Charity Giveaway Contest (2011 & 2012)- organic increase in audience and community